The press
release is
a weapon.
Your competitors are engineering their narrative right now. While you read this, they're being quoted in outlets you've never pitched. PRAI doesn't distribute press releases. It manufactures consensus.
Only 19 strategic slots remain this month. We limit access because mass distribution kills pickup rates.
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society."
— Edward Bernays, Father of Public Relations, 1928
We don't write press releases.
We engineer perception.
Every word PRAI generates is calibrated against 6 psychological levers proven to convert journalists into amplifiers and readers into believers.
Manufactured Authority
PRAI embeds social proof, expert citations, and institutional signals that make editors feel they're amplifying an already-validated story — not gambling on an unknown.
Bernays Principle #1Fear of Missing the Story
Journalists fear being second. PRAI crafts releases with calculated "scoop language" that makes reporters feel the exclusive window is closing — triggering faster editorial decisions.
Temporal UrgencyCrowd Psychology Triggers
Humans follow the herd. PRAI layers in "650 early adopters", "7 enterprise clients", "backed by X" — numbers that signal momentum and make sitting out feel like a mistake.
Social Proof ArchitectureIdentity Threat Engineering
The most powerful press releases don't inform — they challenge. "Your industry is about to be disrupted" speaks directly to editors' identity as tastemakers who must cover what matters.
Ego ProtectionNarrative Anchoring
The first story written about you becomes the anchor every future journalist references. PRAI engineers first-impressions with surgical precision — because you only get one origin story.
Cognitive AnchoringPrecision Distribution AI
Spray-and-pray PR is dead. PRAI maps your announcement to specific journalists by beat, sentiment history, and publication timing — hitting the right person at the moment they're most receptive.
Behavioral TargetingOne command center.
Total narrative control.
Built for entrepreneurs who understand that perception is a market. Every feature exists to give you an unfair advantage.
They were invisible.
Then they weren't.
"I sent 40 press releases manually over 2 years. PRAI sent 3 in the first month and I had more coverage than all 40 combined."
"A VC called me after seeing my PRAI release in TechCrunch. €800K conversation started with a press release I wrote in 12 minutes."
"My competitors spend €15K/month on a PR agency. I spend €299 on PRAI. They've never been in Reuters. I've been in twice."
Choose your
level of dominance.
No long-term contracts. Cancel any time. But nobody ever does — because results create addiction to results.
Perfect for trying out PRAI
- 50 email dispatches/month
- 10 AI narrative generations
- 5,000 journalist profiles
- 5 press releases · 1 image each
- 2 AI campaigns/month
- 50 record exports/month
- —Content repurposing
- —CRM & AI emails
For growing startups and PR teams
- 1,000 dispatches · 100 AI generations
- 50,000+ journalist profiles · CRM
- 20,000 publisher + 10,000 podcast profiles
- Unlimited releases · AI-written emails
- 20 AI campaigns · 15 pitch notifications
- 750 exports/mo · manage 3 companies
- Content repurposing & coverage badges
- 2 additional user seats
For serious PR operations and agencies
- 5,000 dispatches · unlimited AI
- 200,000+ journalist · 80K publisher profiles
- 50,000 podcast profiles · full CRM
- Unlimited AI campaigns & pitch notifications
- AI-written emails · custom media room
- Wholesale distribution pricing
- 5,000 exports/mo · manage 5 companies
- 5 additional seats · priority support
For agencies and large teams
- Unlimited everything · all features
- 500,000+ journalist profiles · full CRM
- 160,000+ publisher · 200,000+ podcast profiles
- Unlimited AI campaigns & emails
- Custom media room · wholesale distribution
- Unlimited exports & companies
- White-label + dedicated strategist (2h/mo)
- API access · unlimited seats
All plans include 14-day money-back guarantee · No setup fee · Cancel anytime
Full feature breakdown.
Every capability, side by side.
| Feature | Recon | Challenger | Operator | Empire |
|---|---|---|---|---|
| Email dispatches/mo | 50 | 1,000 | 5,000 | Unlimited |
| AI generations/mo | 10 | 100 | Unlimited | Unlimited |
| Journalist profiles | 5,000 | 50,000 | 200,000 | Unlimited |
| Publisher profiles | 1,000 | 20,000 | 80,000 | Unlimited |
| Podcast profiles | 500 | 10,000 | 50,000 | Unlimited |
| AI campaigns/mo | 2 | 20 | Unlimited | Unlimited |
| Pitch notifications/mo | 3 | 15 | Unlimited | Unlimited |
| Media lists | 3 | 20 | Unlimited | Unlimited |
| Press releases | 5 | Unlimited | Unlimited | Unlimited |
| Team members | 1 | 5 | 15 | Unlimited |
| Additional seats | — | 2 | 5 | Unlimited |
| Companies managed | 1 | 3 | 5 | Unlimited |
| Exports/month | 50 | 750 | 5,000 | Unlimited |
| Capabilities | ||||
| CRM access | — | |||
| AI-written emails | — | |||
| Custom media room | — | — | ||
| Wholesale distribution | — | — | ||
| Video embeds | — | |||
| Content repurposing | — | |||
| Coverage badges | — | |||
| Distribution reports | — | |||
| Templates library | ||||
| Analytics dashboard | — | |||
| Export & reports | — | |||
| Custom branding | — | — | — | |
| Priority support | — | — | ||
| API access | — | — | — | |
| Price | Free | €99/mo | €299/mo | €799/mo |
Your narrative is
being written.
Just not by you.
Right now a journalist is writing about your market. Your competitor's name is in the draft. Yours isn't.
⚠ 19 slots remaining this month