Press · Reach · Amplify · Intelligence
The Best Product Doesn't Win.
The Best-Known Product Wins.
Edward Bernays understood that public perception shapes reality. A century later, most founders still build in silence — hoping the product speaks for itself. It doesn't. PRAI speaks for it.
The Thesis
Every year, thousands of brilliant startups die in silence.
Not because the product was bad. Not because the team was weak. Not because the market wasn't there. They died because nobody knew they existed.
The founders were heads-down building. Perfecting features. Fixing bugs. Shipping updates. They told themselves: "If we build it well enough, people will come."
They didn't come.
Meanwhile, competitors with half the product and twice the PR budget landed in TechCrunch, raised their Series A, and owned the narrative. The better product lost — not on merit, but on attention.
PRAI exists to make sure that never happens to you.
The Origin
"I've watched too many great founders fail at the only thing that matters: being known."
Eric Burnik — known in the startup world as MAV€RIC — has built, scaled, and exited multiple companies. Through every venture, one pattern repeated itself: the founders who won weren't always the ones with the best product. They were the ones who controlled the narrative.
After watching yet another brilliant founder spend €15K on a PR agency that delivered nothing but templated emails and vanity metrics, Eric decided the game needed to change.
He didn't build another PR tool. He built a PR weapon. One designed specifically for founders who don't have time to "do PR" — but can't afford to be invisible.
"Founders don't need an agency. They need a sniper rifle. PRAI is that rifle — aim, fire, land coverage. No wasted shots."
The Doctrine
Four truths we build on.
Sniper, not shotgun
One perfectly aimed pitch beats a thousand generic emails. PRAI is built for precision — every feature eliminates noise.
Visibility is survival
The graveyard of startups isn't full of bad ideas. It's full of invisible ones. PRAI makes sure you're seen.
Founder-grade firepower
The tools agencies charge €10K/month for? You get them for the price of a business lunch. No gatekeepers.
Manufactured relevance
Bernays taught us: don't sell the product — create the conditions where it becomes inevitable. PRAI does that for your story.
5,900+
Journalists mapped
73%
Reply rate
8 sec
Pitch generation
€49
Starting price
The operators behind PRAI
Small team. Surgical precision.
Eric Burnik
Founder & CEO
Serial entrepreneur (MAV€RIC). Built PRAI because founders deserve better than overpriced agencies and ignored pitches.
AI Research Team
AI & Engineering
The minds behind the multi-model pipeline — DeepSeek, Claude, GPT-4o — that powers every personalized pitch.
You?
Open roles
We're hiring builders who believe great startups shouldn't die in silence. If that's you — reach out.
Your competitors are already getting press.
Stop building in silence. Start getting praised.
Get Praised — Start FreeNo credit card. No contracts. Just coverage.