Product Tour

PR that actually earns coverage

From blank page to press placement — see exactly how PRAI's AI-powered workflow works in five simple steps.

How it works

Five steps from story to coverage

01

Describe your story

Tell our AI what happened — a product launch, funding round, partnership, or award. Write a few bullets or paste a draft.

02

AI writes your press release

Our AI-powered engine generates a professional, on-brand press release in seconds — complete with headline, dateline, and boilerplate.

03

Find the right journalists

Search 5,900+ journalists by beat, outlet, location, and past coverage. Add them to a targeted media list in one click.

04

Send your campaign

Launch personalised pitch emails to your media list. Schedule for the optimal time and track opens, clicks, and replies in real time.

05

Monitor & measure coverage

Watch for mentions across thousands of outlets. Get automated alerts and review your coverage report with reach estimates.

Everything included

Built for the complete PR workflow

AI Press Release Wizard

  • 5-step guided wizard
  • Brand voice customisation
  • DeepSeek AI powered
  • Real-time editing + preview

Journalist Database

  • 5,944 verified contacts
  • Filter by beat & location
  • CRM notes & interaction log
  • Relationship health score

Campaign Manager

  • Personalised email pitches
  • Open & click tracking
  • Schedule send
  • AI-suggested timing

Analytics & Coverage

  • Coverage report with reach
  • Campaign performance charts
  • Brand mention monitoring
  • NewsAPI integration

What teams say

Results that speak for themselves

"We landed 3 tier-1 placements in our first month. The journalist database alone saved us from buying an expensive media database subscription."

Lisa van den Berg

Head of Comms, Fintech startup

"The AI press release is genuinely good — better than most junior copywriters. We use it to kickstart every announcement now."

Marcus Reiner

Founder, SaaS company

"Finally a PR tool that doesn't require a PR agency to operate. Our 2-person team now runs campaigns that used to cost us €5k/month."

Sophie Hartmann

Marketing lead, D2C brand

Ready to try it yourself?

Free plan available. No credit card required. Set up in under 5 minutes.

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